Build, repair and scale design systems.
I help complex organisations architect, scale and govern design systems across products, brands and engineering teams.
Discuss your design systemProduct experience. System thinking.
My focus is design systems: the architecture, components, documentation and ways of working that let teams build consistently.
With 12+ years in product design across telecoms, energy, FinTech and enterprise, I understand the complex journeys those systems need to support.
I work between design and engineering, connecting library structure, reusable components, design tokens and accessible patterns with the way products are built.
AI-assisted workflows can support audits, documentation and exploration where they help. System decisions remain grounded in product needs and human judgement.
Enterprise experience
30+
10
40+
Selected design systems work
Auditing shared patterns across 10 brands, defining a reusable core and documenting how teams could extend it without losing their identity.
30+ core components · 10 branded libraries
Explore the multi-brand system →
Taking ownership of a fragmented Sketch library, supporting designers across the business and leading UX within a multidisciplinary, development-led design system team.
40+ designers supported · System scaled across 24 product teams
Explore governance and adoption →How I can help
I’ll work alongside your designers, engineers and product teams to understand what’s holding your system back, agree priorities and deliver improvements together.
I’ll assess your existing system with your team, identify where duplication and inconsistency slow delivery, and work with you to address the gaps.
What I’ll deliver: I’ll turn agreed priorities into practical improvements and support your team as we put them into use.
I’ll work with your designers and engineers to build a shared foundation across products or brands and bring fragmented libraries into a coherent system.
What I’ll deliver: I’ll deliver the architecture and reusable foundations, working with your teams to migrate and adopt them in their products.
I’ll work across your teams to make your system easier to maintain, contribute to and use, with clear responsibilities and support for adoption.
What I’ll deliver: I’ll put governance into practice with your team and help establish habits that keep the system useful as it grows.
Adam worked for me in the UX designer capacity at Centrica. I liked his methodical, calm yet very fresh approach to the problems we were facing. He's knowledgeable and innovative and has been instrumental in improving our customers' experience. Adam is also a real team player, making work with him both a privilege and a pleasure. Given a chance, I would happily have him in my team again.
Adam has an outstanding eye for detail and a true passion for user experience which translates clearly through all of his work. In addition, and most importantly, he is a true joy to work with, bringing true authenticity of self each and everyday - fostering and promoting an open environment where collaboration and positive debate is welcome.
There are good people but very few awesome ones. Adam is the latter. His customer focussed UX / Ul skills are second to none, always high quality, well thought out & innovative. He's willing to humbly challenge with alternatives and provides & shoulder to rely on.
Heart-felt thanks for his amazing support during my time at Virgin Media.
Design to engineering
Product design experience and front-end knowledge help me connect the decisions inside a design library with the constraints of implementation.
